I found the article boring. I don't really care who they are. At least they work/ed on Wall ST. Matt Drudge before becoming a kingmaker and the most important conservative blogger worked at a convenience store (?). It is guaranteed that Drudge has made more moola than Ivandjiski. That the founders live nice lives is irrelevant. That ZH adheres to a an editorial standard and is biased is no different than the countless other blogs on all spectrums of the political and economic divide. Even MSM like Bloomberg adhere to certain editorial biases. It is doubtful that a Bloomberg piece will ever be pro-wall; MSNBC will never gush over a Republican candidate or go anti Clinton. The first time I was exposed to ZH was on SA in about 2006. It seemed like they had about 50 followers. I liked the pieces and the writing style and followed them. Early ZH pieces on SA on the housing bubble were unequivocally money in the bank. By August 2008, I was short financials including AIG, C, etc. and the market in general. Thanks ZH. My positions were strongly influenced by the articles. ZH's heyday was probably on SA. Then they focused on a Wordpress blogspot. Most people became aware of ZH in their current form. If you don't live in Manhattan or Silicon Valley or work in an investment bank or hedge fund, ZH has value. Personally, I don't own a TV or follow CNBC, Bloomberg TV or follow other mainstream financial sources. ZH once mentioned BTC crossing $1. Money in the bank. Wish I would have explored it.