Youtube being losing money left and right. What is bothering me is the question of 'why not youtube goes for the 10-15 second ads at the start of every video and try to bring the revenues and P/L in the gains territory'. Every other network, even CNN and BBC do this. What stops youtube from adopting the same approach. It is not a drastic change of the business model and for a free news/sport/music video, viewers would not mind a small ad from a consumer business. Thx all for the inputs.