Your Government at work: US moves to ban 'excessively noisy' TV advertisements

Discussion in 'Politics' started by Optionpro007, Dec 15, 2009.

  1. US moves to ban 'excessively noisy' TV advertisements

    The US House of Representatives has approved a bill which aims to limit the volume of television advertisements.

    The Commercial Advertisement Loudness Mitigation Act (CALM) was approved by a voice vote in the house.

    Democrat Anna Eshoo, who filed the motion, said most Americans were willing to tolerate adverts but were annoyed by sudden volume increases.

    She said broadcasting industry's current voluntary system had failed to deal with the issue.

    The CALM bill means that within a year, the Federal Communications Commission (FCC) must introduce guidelines proposed by the Advanced Television Systems Committee (ATSC) in November.

    Under the rules, "excessively noisy or strident" advertisements would be banned, as would adverts which are noticeably louder - or have a "maximum loudness substantially higher" - than the programme they accompany.

    The FCC would have another year before it had to start enforcing the standards.

    Democrat representative Rick Boucher said loud advertising was "very frustrating" for viewers.

    "It's an annoying experience, and something really should be done about it," the AFP news agency quoted him as saying.

    Ms Eshoo said the legislation would force the industry to adhere to its own standards.

    "Volunteerism hasn't worked for 50 years," the Associated Press news agency quoted her as saying.

    The legislation needs to be approved by the Senate, which is considering an identical bill.
  2. It only took 50 years.
  3. finally they are going after something with merit
  4. Good. I support the bill.
  5. Since the content on tv blows, the gov't might as well do something about the sound.

    Like you said, it only took them 50 years, what a swell idea coming from our leaders.
  6. any chance they will do anything to shut down scammer informercials?
    EXTENZE natural dick extender.
  7. l2tradr


    It worked for TraderZones, he's now the biggest prick on ET :p
  8. Lucrum


    Your Government at work: US moves to ban 'excessively noisy' TV advertisements

    I hope it works better than their (supposed) "Do not call list".