Never, ever take a stock tip. This isn't a stock tip. I'm only prompting you to read this company's latest 10-K (2007 annual report), which you can get at the SEC Edgar website, to confirm for yourself the summary of my findings below: Maui Land & Pineapple (MLP) has BV of ~14.3/share. 52% of that BV is land and property. Land holdings principally comprise about 23,000 acres on the island of Maui, including a huge stretch of beachfront property. (The state of Hawai'i retains ownership of all state beaches - essentially the sandy part.) Three main points, to keep this simple: 1. The land is carried at cost - cost the company incurred over 1911-1930 when it acquired the property. 2. Maui has a finite amount of property - they just ain't makin' no more. (On the Big Island the Kilauea Volcano continues to produce some landmass, but that is a different island altogether, and lava floes are not habitable for generations.) 3. MLP is current selling at under $10/sare, or a 70% discount to BV. Consider that land value is grossly understated, and it is clear MLP is selling at a 50% (or larger) discount to BV. You might note that a number of value investors already own this stock: DFA, Advisory Research, River Road. That is how they make money. They buy companies like MLP, and then sit on their hands for several years while they watch their investment multiply. And they take their vacation at the Kapalua Resort, which is an MLP property. You are welcome.