This isn't the Wall Street Journal itself. It's an online magazine. As far as buying the dip, ask the people how they did buying the "dip" on some of the tech stocks during the internet bubble selloff. There's the dip and then there's the dip. Better make sure you buy the right one.
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Murdoch is extending the WSJ brand. He sees an opportunity to compete head-on with the NYT, which is in decline -- poorly managed and grotesquely leftward-biased.