Writing a marketing paper

Discussion in 'Chit Chat' started by Soup A Star, Oct 30, 2011.

  1. Hi everyone,

    I'm guessing it's not every day that some dude winds up on this forum talking about his research effort and marketing paper for class.

    I'm just wondering if there is anyone familiar with Darden Restaurants (DRI)? I'm currently in the process of writing a huge paper on this company, but in particular for one of its brands, Red Lobster. In short, I've done a thorough evaluation of Red Lobster's marketing mix that they tailor around their target market and customer base.

    The only problem I have is that I have no concrete, strong evidence in terms of sources regarding their complete demographics and characteristics of the target market/customer base they tailor their marketing mix. I only have a conflicting sources or sources that are unreliable which I am not happy about.

    Anyone have any ideas on how one could go about finding this information? Any input would be greatly appreciated.