. April 5, 2007 SouthAmerica: I am always reading one book after another, but there is one book in particular that I like to recommend to the members of this forum because of the impact that this new innovation will have in changing everything. It is called âWiki â technologyâ â a web software - âwikiâ (Hawaiian for quick). ******** âWikinomicsâ â How Mass Collaboration Changes Everything. By: Don Tapscott and Anthony D. Williams Published: March 2007 Today, thanks largely to the Internet, the kind of creativity and innovation that used to take place primarily within corporate walls, increasingly takes place over large amorphous networks of peers. Millions of people already join forces in self-organized collaborations such as Linux and Wikipedia that produce dynamic new goods and services that rival those of the world's largest and best-financed enterprises. The Old Hierarchy is Dead And if the masses can peer-produce an operating system, an encyclopedia, the media, a mutual fund, and even physical things like a motorcycle, one should carefully consider what might come next. You could argue that we're becoming an economy unto ourselvesâa vast global network of specialized producers that swap and exchange services for entertainment, sustenance, and learning. The lesson for business leaders is that the old monolithic multinational that creates value in a closed hierarchical fashion is dead. Winning companies today have open and porous boundaries and compete by reaching outside their walls to harness external knowledge, resources, and capabilities. Rather than do everything internally, these companies set a context for innovation and then invite their customers, partners, and other third parties to co-create their products and services. A new breed of 21st-century enterprise is emergingâone that opens its doors to the world; co-innovates with everyone, especially customers; shares resources that were previously closely guarded; harnesses the power of mass collaboration; and behaves not as a multi-national, but as something new: a truly global business. These new modus operandi revolve around four powerful new ideas: openness, "peering," sharing, and acting globally. â¦Wikinomics: How Mass Collaboration Changes Everything, to show how leaders are harnessing these new principles to drive important changes in their industries and even rewrite the rules of competition. .