Why they called it "thinkorswim"?

Discussion in 'Retail Brokers' started by crgarcia, Jan 15, 2008.

  1. Why they called it "thinkorswim"?
     
  2. empee

    empee

    a play on the term "sink or swim"
     
  3. A clever parody by somebody with a lisp.
     
  4. Good question. Presumably, the name is borrowed from the idiom, "Sink or swim."

    http://www.goenglish.com/SinkOrSwim.asp

    However, it seems to have been derived back asswards. Sink or swim means to either fail (sink) or succeed (swim). Therefore, the company name appears to equate thinking with sinking (failing).