Why newspapers don't want to use the term "bear market"?

Yes, we are still in "correction"...

 

It is amusing that anyone would expect objectivity from any media.

 

And the "recession"... is that official yet? LOL..

 

Because we're not bottomed yet.

 

Banks and brokerages have warned all media organizations not to use the phrase "bear market" unless they want to lose all of their financing.

 

I thought they stopped using the word "depression" already...

 

First of all. the WSJ uses the term bear market when it refers to the fact that the market retreated more than 20% from it's high.

Second of all, why care what newspapers say when nobody reads them anymore?