Why most small business partnerships fail Entering into a partnership will allow you to reap numerous benefits without having to make large investments such as in acquisitions. But this only works if both companies are willing to share the burdens of the partnership. Advantages of entering into this kind of partnership are to leverage marketing, supply chain, technology, financial resources, or some combination thereof. (Small Business Trends)
It is important to have a product research and know the demand. You should always test the water to see if it will work.