I had to quote this out of many posts because it shows the complete disillusion and biased opinion which blinds so many. First of all, a Starbucks coffee is 2 bucks, not 4. Their expresso drinks are 5 bucks. But guess what, go to any real coffee shop and you will find very similiar prices. In some aspects Starbucks is better, in some it's worse. If you knew how Starbucks was started you would understand why it is a success. It's been done and is still being done on a smaller scale. No it's not, the marketing schemes were different. Two different business as well. Marketing hype only last so long, it's almost like a ponzi scheme. Quality products & names last and build upon their success while gimmicks & fads constantly need hype input to keep on going. Once AAPL went down that path, it cannot stop without a screeching halt. I mean, look at the Macs, still having problems gaining any share. It's AT&T/Cingular, possibly the worst cellular service out there. Verizon turned AAPL down because the deal did not make sense. Apparently they were right, and no wonder, Verizon is the best service out there and still manages to charge a premium for it in a very price competitive industry. While AT&T is a company that has not been able to do anything right ever since their monopoly was broken up. Your new I-phone is worth sh*t if your service does not work right. Have you ever checked the I-phone plans, they are a joke. The battery is a joke. The concept design is just asking for a short lifespan of the phone, just how long do you think that touch screen will last. It's a hype product which depends on sheep consumers. And they may have been tapped out. Most people who buy hype & fads, do not really have money, it's usually credit cards. A fool and his money are soon parted.