Gold will soar when things calm down and start rebounding again...reflation. That's how it happened in the last crash. Gold got hit hard like everything else and then went to all time highs after the turmoil. The FED will use more and more stimulus to get things going and gold will love it. We've been debasing the currency and going into huge debt for a long time now. The scary thing is that we've been doing it during this expansion. Now, we have do it to an even more extreme during this crisis/recession or whatever this is. After all this settles down people will think about holding a little more gold than before. There are underfunded pensions out there that now have the assets in their portfolios sliced by a good amount...that can't be good...can you say "default". The markets will freak if this happens...I've believed for awhile that a stock crash could actually cause a recession...people won't spend when they see their statements and this virus on top of it all. We'll see!
Professional writers and speakers ( who earn money by writing or talking) would say that. Professional traders ( who earn money by trading) would say : Why Trading with Gold is Popular or Why investing with Gold is UNPopular
Jewellry was all the rage once, watches, rings, grandfather clocks, silver cutlery. As we become more digital, it would not surprise for gold to lose its appeal. Even silver is hardly mentioned these days. I think in terms of investments, shares and realestate will become more prominent and running a business maybe.