So, why can't the retailers put a premium on PS3's, the way some Auto Dealers do on super popular cars. Weren't there premiums on the Accord years ago, and aren't there premiums on the Prius and the '07 Z06 Vette? Won't SONY let the retailers sell them for more than retail? I don't see why the retailers should have to miss out on the mania. You see them going for $3K + on eBay... Why can't the retailers sell them for the same amount?