FNYS doesn't need to advertise. People go to them, not the other way around. Only prop firm I know that actively recruits on ivy league campuses. Not any piker can get in.
This thread I'm pretty sure is not contrived. That firms rep is very solid in the industry and it is known as being a tough program to get into. There is no way they would be looking for traders here, you have to go through a whole "process" from what I understand to get in the door there. Used to atleast from what I learned about them. Ofcourse I could be wrong. I had miami to cover last week. It is weird though when you see guys talking up a firm though and they have less than 10 posts between them, but in this case it's probably a concidence.