I think coffee fits nicely into my statement.Ive heard its good and bad,harmless and terrible.Most studies focus on dosage(number of cups per day). When they say 10 cups a day is ideal then you can assume its the coffee industry,when they conclude that no more than 2 cups should be consumed to avoid the heart palpitations and cancer risk observed in their latest study,you can assume that tea is staging a comeback!! The drinks space is extremely crowded,I would assume that the various genres would join forces to fund studies attacking your basic coffee consumption without impacting their own use of caffeine.
I wonder if cannabis over alcohol would be part of this philosophy? Locally grown and purchased rather than mass produced and shipped globally to the thirsty. Cant see myself divorcing beer but maybe I'll go home brew.