What happened to "The Secret"

There was this huge thead about this coming tv show:
http://www.whatisthesecret.tv/

Now I can't find the thread. Did anyone see the show? what the heck was it?

 

Maybe it was a secret.......
I hate those kind of trailers, on principle.

 

They made it a pay-per-view from their website, thesecret.tv or something like that. Apparently that's a new form of marketing now called "Viral Marketing".