I read that same article. He was featured on CNBC They brought him in for the "devils advocate" position. Although it could very well go to 125, the fact is, this is one article against a thousand that say the opposite. That one person made news because he's a respected analyst and is the only one who is saying it'll go that low. Again, this is all speculation, so that person may be right, and everyone else could be wrong. That being said, a large, large majority of people--including those who look at apple's intimate paperwork daily-- say apple is poised to hit 300. I feel that the only reason they wouldn't is if there is a general market slump by then. In that case, if Apple hits 125, you should be more worried with the DOW being at 8,000
http://www.youtube.com/watch?v=mhxtNFac-WY&feature=related Apple has one of the best marketing strategies in the world