What goes up must come down. That's the law of gravity. Here is the living proof. What Were the Original Dow Jones Industrial Average (DJIA) Companies? (investopedia.com) When it's in trend, just follow it and take the money while it's on the table. All companies will bite the dust eventually.
If you're an elite with a ton of money, I hear there are some near riskless arb opportunities. For everyone else, there's banks, some bonds, cash value insurance, CDs, annuities, etc...that historically have little risk, but you generally have hold a long time to make any decent return.
What can I buy that won't go down? ----> What can I buy that won't go down and What can I sell that won't go up?