Question: If your neighbor came to you and offered to sell you his dollar bills for 40 cents each (because he didn't like paper money), would the offer excite you? You know for a certainty the bills are genuine, and your neighbor is a wealthy eccentric. Or would you rather put your 40 cents into your daytrading or swingtrading account instead?? Is there any reason you wouldn't invest 100% of your funds into buying dollars for 40 cents? What is it?? Here is the relevant quote from WB: "It is extraordinary to me that the idea of buying dollar bills for 40 cents takes immediately to people or it doesn't take at all. It's like an inoculation. If it doesn't grab a person right away, I find that you can talk to him for years and show him records, and it doesn't make any difference. They just don't seem able to grasp the concept, simple as it is. A fellow like Rick Guerin, who had no formal education in business, understands immediately the value approach to investing and he's applying it five minutes later. I've never seen anyone who became a gradual convert over a ten-year period to this approach. It doesn't seem to be a matter of IQ or academic training. It's instant recognition, or it is nothing."