Unilever: We need poverty marketing strategies to cater to the "New" Europe

Discussion in 'Politics & Religion' started by Grandluxe, Oct 8, 2012.

  1. Unilever Says 'Poverty Is Returning To Europe'

    Unilever, the third-largest consumer goods company in the world, is switching up its marketing plan in Europe to adjust to rising poverty in the eurozone as recession deepens.

    In an interview with FT Deutschland (in German), Jan Zijderveld, who runs Unilever's European unit, said that "poverty is returning to Europe," and the company is reacting accordingly.

    "If a consumer spends in Spain only € 17 when they go shopping, then I'm not going to be able to sell them for washing powder half of their budget."

    Read more: http://www.businessinsider.com/one-...-poverty-in-the-eurozone-2012-8#ixzz28iW1FkR9

    This story made me chuckle....It's the new reality for them.