What this actually shows is how much the mainstream media and the left want musk to fail. Nothing else. Note that article titles that have "Yikes" in them are 100% narrative driven.
Musk to kill billions in value with sudden Twitter rebrand Aisha Counts and Jesse Levine Jul 26, 2023 https://www.afr.com/markets/equity-...e-with-sudden-twitter-rebrand-20230726-p5dr94 It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. It’s rarer still for the owner of such a brand to announce plans to intentionally destroy it. On Sunday, in the middle of a quiet summer weekend, Elon Musk decreed that Twitter’s product name would be changed to “X,” and that he is getting rid of the bird logo and all the associated words, including “tweet”. Musk’s move wiped out anywhere between $US4 billion and $US20 billion in value, according to analysts and brand agencies. Twitter CEO Elon Musk has revealed the new logo for the social media platform with the company's San Francisco headquarters lit up with a giant X. “It took 15-plus years to earn that much equity worldwide, so losing Twitter as a brand name is a significant financial hit,” said Steve Susi, director of brand communication at Siegel & Gale. Musk, whose company has already declined significantly in value since he purchased it for $US44 billion in October, announced the change on Saturday night. By Monday morning a new black “X” logo, designed by a fan over the weekend, began to appear across the site. New CEO Linda Yaccarino outlined the company’s vision for X to become a site for audio, video, messaging, payments and banking. Analysts and brand agencies call the product’s renaming a mistake. Twitter is one of the most recognisable social media brands, said Todd Irwin, founder of brand agency Fazer. Bird decals adorn small businesses and websites worldwide, alongside Instagram and Facebook logos. Twitter’s popularity has also made verbs like “tweet” and “retweet” part of modern culture, used regularly to explain how celebrities, politicians and others communicated with the public, said Joshua White, assistant professor of finance at Vanderbilt University. X will require the company to rebuild that cultural pull and linguistic consensus from scratch. But that may be part of the motivation, so users stop comparing Twitter post-takeover to what it was before. “It’s an exceptionally rare thing — in life or in business — that you get a second chance to make another big impression,” Yaccarino tweeted. On Monday, the company began removing the word “Twitter” from the sign at its headquarters. The brand change was so spontaneous that the city of San Francisco asked the crane to stop removing letters, leaving just “er.” “Twitter, or X, never proactively gave notice or inquired about sign removal/updates to the City, so it’s on pause until the Planning Department gives guidance to the Department of Building Inspections,” a spokesperson for Mayor London Breed said in a statement. Other tech companies have renamed themselves in recent years. Google turned into Alphabet to allow different businesses within the company to grow without being tied to search. Facebook changed into Meta in order to emphasise the company’s commitment to the metaverse. But the product names remained; we still google things by going to Google. That’s worth a lot. Twitter’s brand value is estimated at about $US4 billion, according to brand valuation consulting firm Brand Finance. The firm values the Facebook brand at $US59 billion and Instagram at $US47.4 billion. Vanderbilt University estimates Twitter’s brand value at $US15 billion to $US20 billion, which is comparable to Snapchat. Brand valuation is difficult to determine, and there’s no single approach, which is why estimates vary, said Dipanjan Chatterjee, an analyst with Forrester Research. But several analysts and agencies agreed that the company’s brand has already taken a significant hit since Musk’s takeover. Brand Finance, for example, estimates the Twitter brand lost 32 per cent of its value since last year. As the perception of Twitter’s brand has changed, advertisers have fled. Advertisers were concerned about Musk’s courting of controversy and embrace of tweeters who broke content rules. Advertising revenue at Twitter is down more than 50% since October, Musk has said. “Twitter’s corporate brand is already heavily intertwined with Musk’s personal brand, with or without the name X, and much of Twitter’s established brand equity has already been lost among users and advertisers,” said Jasmine Enberg, an analyst with Insider Intelligence. It’s “completely irrational from a business and brand point of view,” said Allen Adamson, co-founder of the marketing and brand consulting group Metaforce. He called it an “ego decision” on the part of Musk. “To me, it’s going to go down in history as one of the fastest unwinding of a business and brand ever.” There’s also the risk to Musk’s future goals. Building banking and payments into the app will require customer trust — something that’s difficult to get with a brand-new product name. “I just think that customers outside of Musk’s sort of core fan base would really struggle to use Twitter to exchange their money,” Vanderbilt’s White said. One thing working in Musk’s favour: “The Elon brand,” said Irwin. “His personal brand might be more powerful than the Twitter brand.” Bloomberg
Musk's cuckoo "X" continues to evolve and revert. Elon Musk Changes X Logo—And Then Changes It Back Again—As Twitter Rebrand Evolves https://www.forbes.com/sites/robert...ges-it-back-again-as-twitter-rebrand-evolves/ Topline Elon Musk on Tuesday changed X’s logo—and changed it back again—just days after replacing Twitter’s blue bird, as he embarks on the platform’s swift rebrand into an “everything app” that has surprised onlookers with its speed, apparent lack of planning and decision to abandon well-known and valuable assets. The updated logo was a modest departure from the original—a white “X” on a black background—and the letter was drawn with slightly thicker lines. Musk showed off the new design in a video posted to X and it was reportedly deployed on the platform’s homepage and as Musk’s profile picture. Hours later, the billionaire changed his mind and said he had reverted the design to its original look. “I don’t like the thicker bars,” he explained in an X post. (More at above url)
Elon attempts to jack major brands. Surely this will force them to advertise on Twitter. X threatens brands with lost verification if they don't cough up $1,000 a month That's quite the ultimatum. https://mashable.com/article/x-brands-1000-dollars-or-no-verification
Once again Musk personally intervenes to reinstate a MAGA conspiracy theorist and QAnon follower who regularly posts CSAM material on Twitter. Elon Musk Reinstates User Who Shared 'Child Exploitation Pictures' https://www.benzinga.com/news/23/07...s-user-who-shared-child-exploitation-pictures Despite Twitter's zero-tolerance policy, Elon Musk decided to reinstate the account, stating X would remove the offending posts. Previously, Elon Musk had expressed concern about child abuse content on social media platforms like Instagram and Mastodon. (More at above url)
Let's take a look today at how Musk runs his car company -- yep, it's basically focused on defrauding the customers. Tesla created a team to cancel appointments of thousands of customers complaining about range issues because they knew there was nothing wrong with them. Musk's company just lied about the range. Tesla created secret team to suppress thousands of driving range complaints About a decade ago, Tesla rigged the dashboard readouts in its electric cars to provide “rosy” projections of how far owners can drive before needing to recharge, a source told Reuters. The automaker last year became so inundated with driving-range complaints that it created a special team to cancel owners’ service appointments. https://www.reuters.com/investigates/special-report/tesla-batteries-range/