Twitter: 71% tweets ignored/no reaction

Discussion in 'Wall St. News' started by bearice, Mar 19, 2011.

  1. Over a two month period of time Twitter users were able to tweet 1.2 billion times which gave Sysomos, a provider of social media monitoring and analytics technology, more than enough data to analyze just how much your followers care about what you have to say. They found that over the two month period, only 6% (72 million) of all tweets were retweeted and only 23% (276 million) got at least one reply while the remaining 71% (852 million) got not reaction at all.

    While they were analyzing the data, they found that of the 276 million tweets to get a reply, 85% of them were only able to get one reply from their tweet. They also found that 92% of all retweets happen within the first hour. If it has not been retweeted by the first hour, most likely it won't be retweeted at all. This goes for replies as well. If someone plans to reply to your tweet, it will most likely happen within the first hour as they have found to be the case 96% of the time.
  2. pareto principle at work again?
  3. Interesting. There is a blog I read - (which is a great motivational blog, but the way) - and the author started using Twitter earlier this year. After getting hundreds of followers, he started to notice that on average only 5-10% click on links, and very few retweet (as your research indicates). He did a nice write up on it, with the conclusion that most Twitter followers suffer information overload...they follow too many people, are overwhelmed by the flow of information, and ultimately just give up on reading any of it. Think about it, if you "follow" 20 people who make 10 "tweets" a day, that is a lot of information to go through on a consistent basis. And, people tend to follow a lot more than 20 people.

    The one thing I find Twitter good for, though, is breaking news. If you go to you can always find information before it hits the mainstream sites or the television. It is amazing, in some cases. But overall the Twitter experience is hard to get a grip on.