Its only about the purse. Boxers choose who they fight and then hype it up to maximize the purse. How many words have been spent about Mayweather's purse vs his 50-0 record? Both contenders "won" before they even swung a punch.
Still, winning got you $300mm and bragging rights while losing got you $100mm. Still about winning, even if losing is lucrative.
I guess some people would sell their loved ones for the right price. I wonder if they know healthy organs are highly sought after in the black market. Now i don't mean they should harvest organs from their loved ones, I meant they can sell their own. But you never know with this butch...