Do you really think that you're going to go pouring glasses of milk for yourself because you have a 100 millisecond subliminal message flashing on your computer that says "Drink Milk"? Do you really think that you need to flash subliminal trading messages at yourself to keep yourself focused and not discouraged when you're trading. I mean, wouldn't it be better to simply print out those messages and tape them up on the monitor's plastic border, so that you would keep those messages constantly present both subconsciously and consciously? But your response will be "no, it has to be subliminally presented, otherwise you'll just tune it out and it won't work". Yeah, ok. Suppose instead you do what most Americans do to artifically boost their self-esteem and confidence: get drunk. Print up your self-boosting trading messages, tape them to your monitor, and start imbibing. The farther along you get, the more your conscious mind will be inhibited, so your printed trading messages will cease to be conscious, they will remain subconscious. One more advantage of online trading. You can get roaring drunk every day as you trade, which you couldn't likely do at any investment firm job. (Unless you're the boss).