Toronto + UFC = Big Bucks. Economic Impact Predicted @ $40 million

Discussion in 'Economics' started by Kassz007, Feb 15, 2011.


    "UFC president Dana White says UFC 129 in April will have a $40-million impact on Toronto.

    And White says that estimate is "very, very conservative."

    The UFC boss says the ticket tax alone will be worth $1.5 million.

    The Ontario Athletics Commission will also be a big winner, taking in five per cent of the $11-million gate."

    "UFC 129 became an official sellout Saturday morning at 55,000, with a gate in excess of $10 million."

    "UFC 100 reportedly drew a UFC-record 1.6 million pay-per-view buys. At the current $49.99 a shot, that's $80 million in revenue -- more if viewers opted for the $59.99 HD version."

    They get it in Toronto where Wright described the response to tickets going on sale as "overwhelming."

    More than 40,000 tickets went Thursday in the first day of a pre-sale to members of the UFC Fight Club, prompting the UFC to put more on the market.

    The rest were snapped up Friday, in another pre-sale, and Saturday, when tickets were made available to the general public.

    Fifteen seconds after online sales started at 10 a.m. ET Saturday, there was a queue of 4,000 people waiting to buy, according to Wright.

    Online tickets were snapped up in seven minutes. Wright says it would have been quicker but a certain amount of time was needed to process credit cards.

    Now the spotlight switches to the secondary ticket market. StubHub, a ticket reseller, was offering seats from $143 to $9,999 Saturday.

    Tickets originally ranged in price from $50 to $800.

    The Rogers Centre show doubles the largest gate and attendance records in UFC history. It has also set a single-day event gate record for the domed stadium.

    "I think it really is an important milestone for the organization because we've now demonstrated we can sell out big big venues," said Wright.

    The previous UFC attendance mark was 23,152 for UFC 124 at Montreal's Bell Centre in December. The old gate record was $5.4 million, set in December 2006 in Las Vegas at UFC 66.

    The Toronto show will have five times as many fans as at the 10,893 who attended the UFC's last show, UFC 126, at the Mandalay Bay Events Centre in Las Vegas on Jan. 1. That card produced a gate of $3.6 million.

    The second article also has an interesting tidbit about how Dayna White purchased the UFC brand and made it what it is today.