I cringe and feel viscerally embarrassed for the CNBC talking heads in these commercials that run throughout the trading day, in which stylized head shots of "the talent" plays along with a voice-over enumerating their likes and dislikes. Are they trying to become "relatable" to the viewing public...or trying to "sell themselves" on their CV (note all the smarmy references to where they went to college) like some kind of cable news dating service? Whose stinky idea was this?