Schwab gives significant discounts if you trade large enough size. You can negotiate zero options commission for options for a period (1-2 years typically) and a discounted commission if you are willing to transfer your account.
Fair enough, personally don't like anything about them. Don't like the platform, tried to optimize it. It's for my personally one of the all around worst experiences out of any broker and/or platform I've ever used.
Don't blame you. Their platform is not very user friendly, especially for intraday. I recently tried Think Or Swim, more intuitive.