tradermonthly magazine: âThe idea of an âofficeâ is kind of a stretch for us,â says Don Roberts, managing director of Thinkorswim, the Chicago options-brokerage firm. Heâs not kidding: The companyâs sleek headquarters is as cavernous as an Airbus hangar, occupying 24,000 square feet over two floors of a warehouse built in 1908 by now-defunct retailer Montgomery Ward, overlooking the Chicago River just northwest of the Loop. Thinkorswim cofounder Tom Sosnoff, 50, presides over the fray from an alcove just off the main floor that serves as a de facto living room for his employees. Otherwise, the immense space has few partitions and no cubicles â some three dozen traders, as densely grouped as straphangers on the rush-hour El, occupy workstations at the center of the loft. âWe try to pack people in tight,â Sosnoff says. âIt creates noise and energy.â Thinkorswim moved here in March 2006, having outgrown its old redoubt in the Lakeview neighborhood on the cityâs North Side. It has since reconfigured the space five times to accommodate headlong, steady growth â it currently boasts roughly $2.6 billion in client assets, up from just $105 million half a decade ago. The most recent overhaul, though, was also the most significant: Upstairs, in an area almost as large as the main floor, stretches âthe Wall,â a bank of 160 trading screens, all tricked out with Thinkorswimâs in-house software, that runs nearly 50 yards. âIt looks like a video gamerâs dream,â Sosnoff says. Since January 7, the Wall has been home to 20 traders selected from a pool of amateurs who have passed through the companyâs most advanced training program. Theyâll spend two months at the Wall â an immersion that will, with luck, turn them into trading pros whose skills will redound to Thinkorswimâs benefit. The Wall has many functions, Sosnoff notes: Itâs an investor-education program, a marketing tool and a technology R&D lab. But perhaps its most poignant feature for Thinkorswimâs traders is the way it exudes the feel of the trading floors of old. The Wallâs workstations, it turns out, have no chairs. âWe tried to re-create the look and feel of open-outcry,â Sosnoff says. âThatâs part of what makes traders hungry and aggressive: The torture of standing there, not being comfortable, with the competition around you â thatâs crucial.â
I met those guys a few years back. Not only is their software beautiful, but they are really nice people as well. I hope their success doesn't spoil them or ruin their culture. Success well deserved, imo. nitro