Everyone is accustomed to the maxim 'money makes the world go round'. Certainly, this is true. And sure there are far more important things in life than Sport, like sustainable energy, global warming, space exploration etc. Nonetheless I believe the most powerful driver in maintaining and advancing the global economy is the barrage of sporting events - not free trade agreements - but rather being able to see the Champions League final on tv. World sporting events, whether they be Formula1, tennis grand slams, golf masters, football world cups, cricket series, Olympic games or even the more regular fixtures generate gazillions of dollars!! It would also seem, (especially in Australia where there are no restrictions) sport is a public good. In fact, like eduction, most sporting activity (since its difficult to categorise all sports) is a special public good where there are minimal social costs/ negative externalities. Without the income generating power of Sport and sports crazy people the world economy would collapse.