Many years ago I bought $10k in United Airlines as its value was dropping day by day, thinking there was no way they could go out of business. Of course they didn't... They delisted from nyse and listed back on nasdaq. That was the last time I put money in the stock market.
The EBAY calls, I paid $2.89 or $289 per contract. IMMU calls I paid $4.80 or $480 per contract. LVS calls I paid $4.65 or $465 per contract. Each contract controls 100 shares of stock.
One more that got away from me was VTIQ which merged with NKLA. Sold it before the merger and got $460 per contract profit on $580 cost for 79.31%. I thought I did good. Like 3 days after, now trading as NKLA, it went up like 30 points? That same option was worth over $4,000? Now, that hurt big time because I had it in my hand. That is why the saying "Cut your losses and Let your winners run." is so true.
Let's see, bought MSFT in 89 for $0.4 sold in 90 $ $0.8 (after splits equivalent), now $200; bought BRK in 88 for $2,000, sold for $4,000, now $280,000; bought AAPL in 2001 for $1.00 stopped out at $1.00 (after splits equivalent); bought AAPL in 2016 for $540 (prior to 7:1 split) stopped out @ $500; bought FB in 2014 for $24, stopped out @ $20; And then there were GOOG, TSLA, AMZN, all stopped out at a loss.... So now I stop using stops and doing much better but I still have problems: GE, WFM... no stops were a disaster on those. Amateurs can't win.
CMG IPO at $43ish... stopped out in the $39 range. Bought back in around $44 or $45.... sold at $62. $1094 today.