The Business of Business

Discussion in 'Chit Chat' started by expiated, May 24, 2020.

  1. RantaMin

    RantaMin



    Nintendo began as a playing card company in 1889 in Kyoto, Japan. Over the years, it evolved through various ventures, including toys and arcade games, before entering the video game industry in the 1970s. The release of the Famicom (NES) in 1983 marked a turning point, establishing Nintendo as a global leader in gaming. With iconic franchises like Super Mario, The Legend of Zelda, and Pokémon, Nintendo became a household name. The company's innovative consoles, including the Game Boy, Wii, and Switch, have driven its continuous growth and success in the gaming industry.

     
    #71     Sep 1, 2024
  2. expiated

    expiated

    What are YouTube's rules, guidelines and/or prohibitions on uploading a video that sells a product?

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    YouTube has established several rules and guidelines for creators who wish to upload videos that promote or sell products. These rules are primarily focused on ensuring transparency in paid promotions and compliance with community and legal standards. Creators are required to disclose any paid promotions, adhere to specific advertising policies, and maintain compliance with local laws.

    1. Paid Promotions Disclosure

    Creators must inform viewers when they include paid product placements, endorsements, sponsorships, or any other similar content in their videos. This requires a clear disclosure to the audience at the beginning of the video. Failure to disclose such promotions may lead to content removal and potential penalties for the channel.

    2. Compliance with Advertising Policies

    All uploaded content must follow Google Ads policies as well as YouTube's Community Guidelines. This means creators cannot include paid promotions for illegal products or services, explicit content, and other regulated items such as pharmaceuticals without prescriptions.

    3. Consequences of Violating Policies

    YouTube operates under a strict "three strikes and you're out" policy. Accumulating three strikes for policy violations can result in the permanent termination of a YouTube account, along with the loss of all uploaded content. This makes it essential for creators to understand and comply with YouTube’s conditions regarding uploaded content that sells or promotes products.

    4. Age-Restricting Content

    If the product or service promoted in a video is not suitable for all ages, YouTube reserves the right to age-restrict that content. This applies particularly to videos featuring adult products or themes inappropriate for younger audiences.

    5. Eligibility for Promotional Features

    To effectively sell products directly through YouTube, such as via the YouTube Shopping feature, creators must meet specific eligibility criteria. These include being part of the YouTube Partner Program, meeting subscriber counts, and not having any active Community Guidelines strikes.

    In summary, YouTube has created a framework of rules and guidelines that must be followed when creators upload videos that sell or promote products to protect both the users and the integrity of the platform. Adherence to these standards ensures that the promotional content is clear, compliant, and suitable for the intended audience.


    What is the YouTube Shopping feature?

    YouTube Shopping is an innovative functionality within the YouTube platform that enables viewers to discover and purchase products directly from videos, YouTube Shorts, and live streams. This feature is especially beneficial for direct-to-consumer ecommerce companies as it utilizes YouTube’s product promotion and linking tools to drive potential customers to their main online stores.

    Integrated Social Commerce

    The YouTube Shopping experience is categorized under social commerce, which is a growing approach that leverages platforms like YouTube to extend the reach of brands while selling to audiences who are already engaged with related content. This method not only enhances product visibility but also allows companies to connect with a broader audience by collaborating with influential creators.

    Unique Functionalities

    A key characteristic of YouTube Shopping is that it does not offer a native checkout process; rather, it serves as a facilitator between content and ecommerce, guiding users to the sellers' online stores. Retailers can enhance their presence on YouTube by setting up an official storefront on their channel to display various products such as apparel, accessories, and personal care items.

    Eligibility and Criteria

    To utilize YouTube Shopping, users must be members of the YouTube Partner Program, which entails meeting specific criteria like having at least 1,000 subscribers and 4,000 valid public watch hours within the last 12 months. This criterion ensures that the sellers have a certain level of engagement and can effectively leverage the platform for sales.

    Promotional and Analytical Tools

    Through YouTube Shopping, brands can tag their products in videos, participate in shopping collections, and assess the performance of their merchandise via YouTube Analytics. These tools provide insights into viewer engagement and sales, allowing businesses to refine their marketing strategies based on data trends.

    In summary, YouTube Shopping acts as a bridge between content creation and ecommerce, offering unique opportunities for brands while enhancing the shopping experience for consumers.
     
    #72     Sep 9, 2024
  3. expiated

    expiated

    What options does YouTube give you for promoting your video when you upload it to their website?

    YouTube offers various options for promoting your video once uploaded, including both built-in promotional tools and strategies for increasing visibility through external methods.

    1. YouTube Built-in Promotion Tools

    YouTube provides creators with three main built-in promotional tools: End Screens, Cards, and Branding Watermark.

    End Screens can showcase other videos from your channel and help boost your subscriber count. Cards serve a similar purpose, allowing you to promote other significant content within your videos. Finally, the Branding Watermark is a feature that adds a subscribe button to each of your videos, encouraging viewers to join your channel.

    2. Promoting Upcoming Videos

    Creators can utilize the YouTube Community Tab to promote upcoming videos before they go live. By creating posts that explain why viewers should be excited about future content, creators can build anticipation and ensure that their audience is prepared to watch as soon as the new video is published.

    3. Optimizing for Search

    Optimizing your video around trending keywords is an effective strategy for promoting visibility on YouTube. This involves researching which keywords are being searched frequently and tailoring your video’s title, description, and tags to include those terms, which helps in ranking higher in search results.

    4. Engaging Social Media

    Sharing video clips on social media platforms can enhance its visibility. By posting engaging snippets of the video on platforms like Facebook or Twitter, alongside a link to the full video in the comments, you can effectively draw more viewers to your YouTube channel.

    5. Collaboration and Interaction

    Collaborating with other YouTube channels can be a mutually beneficial strategy for reaching wider audiences. Creators can engage with their peers and introduce each other’s content to their respective audiences, potentially boosting viewership and subscriber counts for both parties. Engaging actively with viewers by answering their questions and encouraging comments also enhances community interaction and promotes the video.

    These promotion strategies, along with the effective use of built-in tools, can significantly improve the reach and visibility of YouTube videos upon uploading.
     
    #73     Sep 9, 2024
  4. expiated

    expiated

     
    #74     Sep 12, 2024
  5. expiated

    expiated

     
    #75     Sep 17, 2024
  6. expiated

    expiated

    Who the heck is Stellantis?

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    #76     Sep 30, 2024
  7. expiated

    expiated

     
    #77     Oct 2, 2024
  8. RantaMin

    RantaMin

    Sam Altman - How to Succeed with a Startup

     
    #78     Oct 5, 2024
  9. expiated

    expiated

    Do Sam Altman's startups actually make money?

    Sam Altman's primary venture, OpenAI, has not yet reached profitability despite significant revenue growth. Meanwhile, his involvement with Y Combinator indicates a history of profitable operations, primarily through its successful investments. Additionally, Altman has a substantial investment portfolio across various startups, the profitability of which varies significantly.

    (OpenAI generates revenue through several key streams, including licensing fees, subscriptions, partnerships, collaborations, and investments.)

    It earns the majority of its revenue through licensing fees associated with its AI products and services, which includes charging companies and developers for access to its powerful AI models, such as the GPT series and DALL-E.

    Apart from licensing, OpenAI has introduced subscription-based models to diversify its income. A key example is the ChatGPT Plus subscription, priced at $20 per month, which provides users with enhanced access to the chatbot services, especially during peak demand.

    It also generates revenue through strategic partnerships with major companies, notably Microsoft. Additionally, it is involved in investing in AI startups via its $100 million OpenAI Startup Fund, initiated in 2021.

    In contrast, Y Combinator (an American technology startup accelerator and venture capital firm launched in March 2005 by Paul Graham, Jessica Livingston, Robert Tappan Morris and Trevor Blackwell) has been used to launch more than 4,000 companies and has been historically profitable, having invested in over 4,000 companies with a combined valuation of approximately $600 billion. (Altman initially became a partner working on a part-time basis in 2011, and was then named president of YC by co-founder Paul Graham in February of 2014.)

    Sam Altman has also built an extensive portfolio of investments, reportedly investing in over 400 companies with holdings worth at least $2.8 billion. While some of these startups may be profitable, the overall profitability of this portfolio varies widely based on individual company performance.

    Since 2019, Altman has focused on fintech investments, which include startups like Slope, Routable, and Wave.

    Overall, while OpenAI has not yet reached profitability, Y Combinator shows a successful track record, and Altman's diversified investments hint at potential profitability in certain sectors.
     
    #79     Oct 5, 2024
  10. expiated

    expiated

    #80     Oct 17, 2024