I have been monitoring Blue Nile since it first started trading and have noticed that every summer the stock seems to take a noise dive to the 20s. Then, right around now, it starts to head up to the upper 30s-40s. In fact, some of my friends call me for advice on the stock right around now. Jim Cramer, the Motley Fool, Morningstar and CNBC always start pumping (haha, pimping) this stock right around the same time each year. I did some research and realized that Mark Vadon is a graduate from Harvard and that all of the guys pimping the company are also graduates from Harvard. My thesis is that the old Harvard network is being used to pump the stock at the same times each year. So I believe that the trade here is to buy Nile when it gets under $30 and short over $40. Cramer and his other cronies are guaranteed to pump the stock right through the holiday season then drop coverage right after Christmas. My question to Jim Cramer is why would he pump consumer staples and Blue Nile all on the same show. Doesnt make sense...He tells us to buy consumer staples and then tells us its time to buy Blue Nile????