http://www.wikinomics.com/blog/index.php/2007/05/18/blogging-and-stock-market-insanity/ Blogging and stock market insanity Engadget apparently posted a blog yesterday claiming an inside source at Apple sent out an email notifying employees that the iPhone and OS X Leopard would see further delays. See if you can guess roughly what time the blog posting became widely known: Thatâs one powerful and expensive blog post, as $4 Billion temporarily vanished into thin air (for about 5 -10 minutes) until it became known the message was false. While thereâs some uncertainty over exactly what happened, either Apple itself issued an incorrect email (which engadget reported on after it was sent to them) and corrected it after, or someone was able to âfakeâ an email from Apple that engadget said was a âtrusted source.â Next thing you know there is a big argument going on all over the web, people are asking if bloggers should start adopting journalistic ethics, and a sampling of other bloggers are none to happy with engadget about this whole thing: âWhat a joke. Engadget posts unsubstantiated rumor, AAPL drops. Engadget later posts correction, stock fails to fully bounce back. Reckless and irresponsible, Engadget. Thanks a lot.â This person has a point - by 12:10 pm the stock only made it back to 11 am levels, rather than the more optimistic times Apple was experiencing around 11:30 am - and donât even get me started on the good old days of 9 am or I might get teary eyed. Now the Securities and Exchange Commission has declined comment on whether the spoofâs impact on the market would warrant an investigation - but letâs hope it doesnât. Any Apple shareholder that sat on their butt and did nothing all day experienced a loss of a few cents per share, which may or may not have had anything to do with the little blogging mishap. The only people that lost anything were those that saw a blog post, and decided to instantaneously engage in a massive sell-off - otherwise known as hyper active daytraders. Just because they like to react to every bit of news or non news out there shouldnât be anyone elseâs concern. What should be a cause for concern is if thatâs how quickly a subset of people react to a bit of almost non-news, what the heck is going to happen when really bad, well sourced news comes down the pipeline for everyone to see? Like Asiaâs richest person announcing Chinaâs stock market must be a bubble? Or if Greenspan contradicts the current Federal Reserve Chairman and indicates the U.S. housing market just might keep getting worse and plunge the economy into a recession? Or when Bank of Americaâs CEO says things like: âWe are close to a time when weâll look back and say we did some stupid things. We need a little more sanity in a period when everyone feels invincible and thinks this is different.â In other words, what happens if today happens? Well all major markets go up of course. Investors collectively react to big news that would indicate stock prices might come under pressure soon by driving them up, and a few individuals investors react quickly to non news to drive stock prices down - a very interesting time in the stock market indeed.