The DOW will be at 15k by mid 2011, why wait until 2012 for the dow to get to 15k when they can switch msft for apple right now and get a guarantee that the dow will just skyrocket on every rally from apple. From the news I am reading they said apple will be able to sell 10-20 million more iphones under verizon, verizon has about 93 million customers. Add that many more sales of the iphone and apple will add billions worth of sales to their bottom line in 2011. Its risk free money making apple that can take the dow to unbelievable heights in 2011 if they just do the old switch a roo sooner than later!!!!