Using animals and children in commercials are substitutes for lack of creativity. Too many of these. The commercials were idiotic. There was one commercial where a guy hooked battery cables to his breasts, this one outta be good for a few "don't try this at home" lawsuits. The baby puking while talking about the market in the commercial for on line broker etrade? Not interested in babies or puking during sports, we use sports to get our mind off reality. Tax dollar commercials. No respect for my money. These annoy me. Childhood obesity, drugs and smoking, conspiciously absent was a gamblers anonymous. Most expensive ad time. Chrissakes, we live this, it is in our face, is it necessary?