I had a conversation with a Communications Theory major who also had an idea on how to improve the commercials... See the example below...
I guess the thing that got me was that so many of them were actually kind of disturbing, bordering on sick really. I hated the robot ad. It was a total downer. I thought the Robert Goulet ad had somepromise, but it looked like they taped it five minutes beofre it went on.
I saw this ad recently and it was silly but not only for the reason Elliott thinks. I found myself thinking that 20 years ago, that commercial would not have been made because either (a) nobody would have been stupid enough to suggest it, or (b) if somebody was stupid enough to suggest it, somebody else in that room would have pointed out that Fedex customers weren't stupid enough to consider it cute rather than insulting to their intelligence. But that was 20 years ago. Anyway, the moon has gravity and no atmosphere. So, no floating people and no flaming meteors. Good to know the folks at Fedex think the rest of us are all morons. "What can Brown do for you?"