goals are important. money is a convenient way to keep score and gauge progress. i would not undergo the process and risk capital for say $50,000. so, perhaps everyone has a number... but speaking generally, i would not consider a goal of $500,000 a year or roughly $10,000 a week as pathetic - of course i would guess the relative size of the account could impact your opinion. may be your goal is lower or higher, but the point to remember is that its YOUR goal. i generally associate money/assets/cash flow with financial freedom.