Even though its hindsight at this point, there are a few companies that you can casually observe and know that no way can the stock go any place but down in the long run. I'm talking companies that you don't even need to look at the balance sheet or income statement to know that they are fads and will eventually become next to worthless. 3 that come to mind BBW - Build a Bear workshop Mall store that charges like 50 bucks for a stuffed animal. THATS ALL YOU GOT? Lame. HOTT - Hot Topic Another Mall store. How many goth kids are there to support that crap they sell? I'm thinking not enough. CROX - Crocs Ugliest shoes ever made. And where the hell are people supposed to wear these things? This was a tough one because you would have got pounded into submission trying to short or buy puts during that crazy run up. Add your own.