Look for Glenn's 3 Gs: God, Gold and Guns. Really. <iframe src="http://videos.mediaite.com/video/Stephen-Colbert-Goes-After-Glen/player" width="420" height="451" frameborder="0" scrolling="no" allowtransparency="true"></iframe>
Glenn Beck scares the crap out of his viewers and has six Gold advertisers of his program sell them gold.
Which they sell at a substantial premium to their unsuspecting prey. I suppose there's a certain poetry in Beck et al screwing over their viewership's pocketbooks, since they have already mind-fucked them into oblivion.