You probably shorted it at 88 a few days ago. Now it is 73. 73 is the support level. Congrats on your huge profit.
I stopped buying Starbucks coffee few years ago, smaller cups and higher priced, and taste seemed to change. And yet many pay upwards of twelve bucks for stronger coffee. Wait till economy really changes for worst...there be lot less stores.
Here in Berkeley 3 of the 4 Starbucks closed during the pandemic. It never made any sense for a chain coffee retailer to exist in a college town full of 40+ cafes already. Starbucks coffee was pretty weak so I guess it appealed to the crowd that likes consistency over flavor.
%% LOL\ buy even less if its union made; but police unions maybe helpful=too many spineless mayors. IF i buy coffee@ fast food stores, not much\ usually MCD coffee or XOM traders coffee
Tough call. But probably long term. Near term... ahhh it's hard to use PE as a basis for anything in this stupid market. BROS is at 200, and while it has a bright future, that's way too much. However I think FOMO will keep it going. It's near a 52 week high. SBUX isn't going away obviously, Wall Street is just being fickle. It's a power-house in its own right, the worm will turn. Remember META in the $80's?