Guess I should’ve watched Joe Rogans podcast when it aired. Up 8% on a exclusive deal. Be curious to see how it plays out. Judging by comments the fan base isn’t happy. Mind you I wouldn’t want my pay cheque to be based off you tubes algorithms. Sounds like a solid early retirement plan.
It’s worth 100 million to Joe Rogan. He gets a premium. The deal is not just for optics but how do you value an artist brand name? In this case, at 100 mill.
I doubt the company has many legs other than being bought out in the near future. Most people I know do use spottily premium - we all abuse the family plan. However, there are a few programs that can transfer songs from spotify to your desktop and it is just a matter of time until these programs become more mainstream. Also spotify is a product not so much a business. Plus music apps have almost always been race to the bottom businesses.
I don’t know how any of the fans can blame him for the deal. Relying on YouTube for revenue sounds like a volatile way to make a living. They could change the whole model tomorrow. I’ve noticed this trend were people have multiple channels just so their less main stream topics don’t bring down their ratings on their main channel. Their always fighting the algorithm for more recommended viewings. Be dumb to not consider a licensing agreement. 100 000 000 sounds absurd to me but so are sports/celebrity salaries. Like that game Apex legends, they pay a few top streamers 1 million to play the game for a week. I can’t wrap my head around it but then again I’m not in marketing.