Spelling Secrets of a grade 1 dropout. Only $19.95. ONLY 216 left, HURRY!

The $27 Chex Victims ebook is 41 pages look (In a PDF document). The $49 credit repair ebook is 57 pages. I offer a 2 month money back gaurantee on them (which means that it's very easy to stiff me...since you still have the product but then you can demand your money back). Overall my refund rate is about 10% (very high...but I'm not dealing with the most honest people in the world).

If someone refunds me I'm not going to give them the offer of my other ebook, because at that point I figure they are likely to just do the same thing to me again. However, I still continue to send them the other offers since there is no reason for me not to continue to try to make money off them simply because they are miserable dishonest jerks.

 

Brandon, wow that was a good one. That was fun to read and I can see how that would work out nicely.

I'd like to add one point which I think applies.

Rather than always trying to attract new customers, (there were times when I could not handle any new customers but wanted to increase sales, also there are costs involved to attract new customers) I always looked for ways on what it would take to get my current customers to spend another 20%.

This could apply to any business and you nailed it.

 

Yeah Brandon, when you have some time, I've got a question on the bottom of page 13 that no one answered.

I was always told that there's no such thing as a stupid question... come to find out, it was always the stupid teachers who said that.

 

I've sent Jacob, who does my tecnie stuff, a message to go look at your questions. My strength is in selling stuff, my HTML, Coding skills kinda suck, so I end up outsoursing a lot of stuff. I'll get the answer for you though asap.

 

Here is something funny for you guys to read. Naomi Dunford maintains the blog ittybiz.com and she can be a very funny writter. One of her sections she often updates is "The moral of the story". Here is a particularly funny one.

I like red wine. A lot. Jamie drinks beer, Jack drinks Ribena, I drink red wine. I also live in Ontario which is convenient because we make a lot of wine here. It’s handy. Nowadays, with the whole “the environment is really important and stuff” kick that’s been going on, wine makers have been packaging their products in Tetrapaks. Tetrapaks, more commonly referred to as juice boxes. Big-ass, grown-up, boozy juice boxes. Yeah, baby. I have tasted their Tetrapak offerings and found them worthy.

Anyway, we’re in the liquor store about a week ago and I’m trying to decide what to get. Jamie suggested we get a box of wine.

Let me press hold on this story and let you know that while I will happily drink wine from a Tetrapak, I draw the line at boxes. My mother used to buy white wine in a box and store it on top of the fridge. Warm. I drank it one time. Not cool.

So I look at him like he’s insane and he says it’s the same wine we always buy and it’s way cheaper than buying a bottle, plus we won’t have to go back to the store later. Well, I’m nothing if not cheap and lazy so a box of wine it was.

Flash forward a few days.

We’d drunk the wine. It was lovely. Completely without incident. Jamie’s on his way out and he asks if we need more wine. I don’t know how much is left and because I’m cheap I’m going to check before dropping another forty bucks.

Have you ever tried to see how much wine is left in a box? The thing about boxes is that they’re not clear. They’re pretty opaque, actually. Nobody but Superman can look at a box of wine and know how much is in it. Shaking the box doesn’t work either because the wine is stored in a bag and you can’t hear the swishing.

Let me tell you, I am nothing if not resourceful. There’s no damn way any more wine is entering this apartment until I’m absolutely certain the wine that’s already here is done. I notice that the hole in the top of the box that acts as a handle is about the size of my hand. I figure I’ll just stick my hand in to see how far down the wine went.

You know where this is going.

Jack is in the stroller. Jamie has his coat on. I’m standing in the hallway with my hand wedged in a box of wine and I can’t get it out.

The baby is screaming for milk which I cannot get him because I only have ONE FREAKING HAND. My husband has stopped breathing he’s laughing so hard. And I come to the cold realization that my hand is not coming out of that box.

Have you ever tried to cut your hand out of a box of wine before? They use really thick cardboard, the kind you can’t cut through with regular scissors. You need something serious to cut a box. Like a box cutter. You know, those things the terrorists use to kill people on airplanes? And my hand is so far in the box that the place the blade would hit would be right around the veins in my wrist.

The actual story of getting the box off my hand isn’t very funny so I won’t give you details. (If you ever find yourself in this situation, consider a bread knife. That’s all I’m saying.) Just do me a favor and try to imagine what it feels like knowing you may actually have to take your 14-month-old to the emergency room with you while you have your hand removed from a box of wine. Imagine that for a sec.

“So what the hell are you getting at?” you ask.

There are many morals to this story. Don’t be cheap comes to mind. Don’t be lazy, maybe. Don’t be greedy works too. These are true and wise but they’re not what you’re here for. I’ve chosen a different — and completely topically relevant — moral.


Moral of the Story: Marketing Begins In Product Development.
When you are building your product, think about the stupidest person you’ve ever met. That person is your customer. Think about what problems they could have with your product.

When you are a wine producer, you want your customers to be well aware of how much wine they have on hand at all times. (Please pardon the pun.) You do not want them at home, trying to bust a move on their wife, setting up candles and massage oils and doing whatever people without kids do, just to find out they’re out of wine.

(Since I know you’re wondering, yes, I did just throw the offending box into recycling. Yes, I realized you shouldn’t recycle cardboard and plastic in the same box. And yes, when I separated them and realized there was still wine left in the bag, I drank it.)

 

this post is very good, very detailed upselling

 

Here is another tip on products. You want buyers who are desperate. Imagine a terrible tooth ache at noon on Saturday and you live in a small town in the middle of nowhere, the nearest dentist is an hour and a half away and he is not open till Monday morning anyway. What wouldnt you do to get rid of that damn tooth ache? The buyers for my Chex Systems e-book fall into this group too. They don't want my product, they NEED it. It's very acutely felt by them. If you have a product like this 3/4 of the sale has already been made for you when the person hits your site. Think of this when you pick affiliate products too.

I actually have this rule that I have written on a large card that is always in view on my desk, it says "If they don't need you, then your wasting your time". It's saved me from wasting a lot of time on products that people don't need and are harder to sell.

 

Thank you. Told ya I'm not just some schlub

 

So far, click bank is free, forex-forex got us free hosting, and domain names are like 10 bucks. So the money we will need to spend looks like its going to be advertising? What do those numbers look like? What can we do for free?

 

Brandon, so what you are doing is selling many different products, but you research that those products will be used by the same people? This way you can make up for less traffic, by selling to the same people. And this will make probability of profit better while you are building traffic?
Thank you for all the time you are spending to write all of this on the thread. Very interesting.