Financial institutions reap billions in profits from fees on consumers, many of whom lack the time or information to wade through the fine print. But Web sites like Mint, BillShrink and BrightScope are already giving them fee-killing tools. Consumers can be only a click or two away from ditching a financial institution even after years of being a loyal customer (which some angry consumers are doing). This will put downward pressure on fees, says Robert Ellis, a principal with research and consulting firm Novarica. âIt hugely increases transparency on the cost side,â he says. âI believe itâs going to put a lot of dollars in flux.â more... http://blogs.wsj.com/digits/2010/02/12/sites-that-help-you-fight-the-fees/