Easy money. You should already start hearing more bad news from the media to start the next round. Usually GE follows a predictable pattern. Crawl towards mid 14's Then the Bloggers,shorts,etc.. start posting news like GE is worth 2.5, GE is enron etc.. Then stock starts the run back towards the 10's Then sell short puts for the next run. Media quiets down. Then let it run back to the 14's Close short puts and go short calls again. and wait for the GE media attacks to help the bear along again. Wash rinse and repeat. It is pretty simple