Blu-ray's format victory is a hollow one. And it will be short lived. Kudos to an individual, Lucas Mearian, who has absolutely nailed the reasons why. "Blu-ray has won the format wars, pushing the competing HD-DVD out of the market for high-definition DVDs. But it is a hollow victory, according to Lucas Mearian of Computerworld, because, he argues, Blu-ray âwill tank.â He cites four reasons. First, prices for Blu-ray DVD players will fall, but not by enough. Second, regular DVD players are nearly as good and much less expensive. Third, renting movies â either by mail or pay-per-view â is easier and cheaper than it used to be, and Blu-rayâs main market is sales, not rentals. And finally, downloading movies from the Internet and zapping them to set-top boxes, while a small part of the market, is poised to take off.