http://abcnews.go.com/PollingUnit/story?id=8157536&page=1 ABC News-Washington Post Poll: 53 Percent View Sarah Palin Unfavorably Sarah Palin Losing Popularity, Problems for Political Future ABC News-Washington Post Poll: 53 Percent View Sarah Palin Unfavorably ANALYSIS By GARY LANGER July 23, 2009â As she packs up the Alaska governor's mansion and pushes back against the latest ethics brouhaha, Sarah Palin's got other problems: A more negative public image than she held during the 2008 campaign and broader questions about her grasp of complex issues. Just 40 percent of Americans in this ABC News/Washington Post poll hold a favorable opinion of Palin overall, down from a high of 58 percent shortly after she joined the GOP presidential ticket. More than half, 53 percent, now view her unfavorably. Favorability is the most basic measure of a public figure's popularity; 40 percent a new low for Palin is plenty to sustain some career paths that may follow her foreshortened term as governor public speaker, author, broadcast personality. But for national politics, it's a challenge. ATTRIBUTES The tide also runs against Palin on two basic personal attributes. Fifty-seven percent don't think she "understands complex issues," 8 points higher than last fall and a serious handicap in perceived qualification for high office. Fifty-four percent also don't see her as a strong leader; her 40 percent rating for leadership lags, for comparison, 31 points behind Obama's.