It would not surprise me in the least if the board is debating right now on re-naming the company to Roku-Meta or some variant of that. Then they could expect the next wave of millenial-dumb-money to ape in. However, on the flip-side, there is not that much dumb-money left to go around anymore. Congrats to Michael Burry and everyone else shorted the ridiculous Euphoria going around and are now watching their PUTs go to print.
You may want to take a look at the forward estimates. For the TTM including the just reported quarter their non-gaap earnings were $1.71 (0.54, 0.52, 0.48, 0.17) per share based on data in TDA. The earnings estimate for the next year is a loss of $0.26 per share (-0.08, -0.23, -0.08, 0.13). Happy Trading.