Retailers trim prices to snare back-to-school shoppers

Discussion in 'Wall St. News' started by ASusilovic, Jul 30, 2009.

  1. NEW YORK (MarketWatch) -- Last year, backpacks for the back-to-school campaign at Staples Inc. were about brand names, styles and color. This year, the push is on price, including a buy-one-backpack offer that returns you the same amount in Staples rewards points for future purchases.

    As the recession and unemployment pummel consumer spending, retailers are tooting the price horn more aggressively than ever to win sales in the industry's second-biggest selling season.

    Since when does cutting prices help profit margins ?:confused:
  2. Those are an afterthought. They're merely concerned about revenue. :cool: