The all important retial slaes data is out tomorrow. Importance (A-F): This release merits an A-. Source: The Census Bureau of the Department of Commerce. Release Time: 8:30 ET around the 13th of the month (data for one month prior). Raw Data Available At: http://www.census.gov/svsd/www/advtable.html. The retail sales report is a measure of the total receipts of retail stores. The changes in retail sales are widely followed as the most timely indicator of broad consumer spending patterns. Retail sales are often viewed ex-autos, as auto sales can move sharply from month-to-month. It is also important to keep an eye on the gas and food components, where changes in sales are often a result of price changes rather than shifting consumer demand. So will stocks surge, tank, or end the day flat?