They're being mostly made in the media, on TV. TV networks seem to be pushing the "help america, buy/don't sell stocks". now personally i think it's kind of irresponsible. Trader audience here is the people I'm least worried in this regard but the average TV viewer in this country does not even know what to sell short is. The calls may be very dangerously interpreted by the general public. Extreme case would be someone deciding to "help" airlines by their stock today. People's equity holding are in serious danger now in face of a possible severe and PROLONGED downturn. To tell them to hold on no matter what and even buy more is not right, I think. Perhaps telling people to keep off shorting would be more reasonable but then the American public at large does not short, so. People should be protecting their equity holdings as aggressively as ever now. The action is controlled by institutions who I think and hope are selling. The Europeans won't hold on, the Japanese won't. The list of reasons why these calls are not a good idea goes on and on. The reason I think and hope that instituions are managing their equity holding proactively right now is I would hate to see the multi-billion positions of American pension funds, mutuals etc. hopelessly deteriorate and hit hard the wealth of the average American who is invested in those funds. It is every pro manager's responsibility to investors to be very aggressive in managing their holdings during this period.